Meta Launches New Ad Updates

Meta has rolled out significant updates to its ad platform, including expanded ad attributions and new analytics features for the Threads app. These enhancements are designed to give marketers deeper insights and improve campaign performance, making it a crucial time to revisit your Meta ad strategies.

U.S. Government Considers Breaking up Google Monopoly

The U.S. government is considering breaking up Google’s dominance in online search. As regulators scrutinize Google’s practices, marketers should stay alert for potential changes that could impact search marketing strategies and ad placements, especially with the growing influence of AI in search.

FTC to Target Fake AI-Generated Online Product Reviews

The FTC has set its sights on fake AI-generated online product reviews, a rising issue in the e-commerce landscape. As the crackdown begins, businesses must prioritize transparency and authenticity in product review strategies to maintain consumer trust and avoid potential regulatory pitfalls.