Meta’s new conversational ad targeting
Meta announced it will begin using AI chat interactions as a new signal for ad targeting in December 2025. Conversations users have with Meta’s AI assistant will soon influence both content and advertising, introducing a new layer of intent-based targeting. For marketers, it’s a chance to craft conversational creative that feels natural and relevant for more personalized engagement.
Smarter creative rotation frameworks
Marketers are starting to build frameworks that show exactly when an ad needs to be changed out before performance tanks. By tracking how key metrics move together, you can spot early fatigue signalslike when click-through rates flatten while cost per acquisition starts to rise. That combination means your audience is still seeing the ad but no longer engaging with it. Instead of refreshing creative on a fixed schedule, use data cues to make timing decisions.
Insights on audio ad sequencing
A study on audio ad sequencing shows that ad order makes a measurable difference. Campaigns that start with a brand-building message and follow with a promotional or call-to-action spot deliver double-digit lifts in recall, search intent, and purchase behavior. For marketers, thinking about ad order not just frequency can amplify impact.
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