Google has launched a new suite of short-form video ad formats, aiming to help advertisers capitalize on the explosive growth of snackable content globally. With expanded features, brands can now deliver more immersive and tailored messages to audiences in just a few seconds. For marketers, it’s a fresh opportunity to rethink ad strategies for platforms where brevity reigns supreme.

New Insights on High-Income Earners Researching Products on Instagram

62.4% of high-income consumers rely on Instagram to discover products, and 27.1% use it to research and evaluate them before making a purchase, according to recent findings…  underscoring Instagram’s growing role as a crucial touchpoint in the customer journey for affluent shoppers. Brands aiming to capture this demographic should focus on creating visually compelling, informative content that not only grabs attention but also answers key questions during the decision-making process.

YouTube Introduces New Creator Monetization Tool, Jewels

YouTube has introduced Jewels, a new monetization tool for creators. By diversifying earning streams, YouTube is empowering its creator ecosystem and enhancing platform loyalty. For advertisers, it opens new partnership opportunities and fresh ways to connect with engaged audiences.