OpenAI testing ads inside ChatGPT
OpenAI is reportedly preparing to test advertising inside ChatGPT, signaling a shift from purely subscription driven AI toward monetized attention. Ads inside conversational interfaces introduce intent rich moments that look closer to search than social. Marketers should start thinking about prompt adjacency, brand safety inside AI outputs, and how paid media performs when the user is already asking for answers.
Display advertising rebounding across digital publishers
Digital publishers saw an unexpected 3.88 percent increase in online display advertising revenue in Q3 2025, pushing display back into the top revenue position after trailing subscriptions earlier in the year. Display regaining momentum during a cautious spend environment reinforces the value of scalable reach paired with programmatic efficiency. Marketers should read this as proof that upper funnel media still performs when targeting and creative are disciplined.
Appointment viewing set to dominate 2026 major sports
Ipsos data shows 70 percent of U.S. adults intend to watch the 2026 Super Bowl, 66 percent plan to watch the Winter Olympics, and 42 percent expect to watch the FIFA World Cup. Live sports continue to deliver rare, high attention mass audiences. Marketers building CTV and OTT plans should already be mapping budget and creative strategies around these tentpole events.
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