Pinterest introduces Top of Search
Pinterest is rolling out Top of Search ads, giving brands premium placement at the start of results. Paired with new measurement tools, the move positions Pinterest as a stronger performance channel for visual shopping. Marketers can now tap into intent-driven audiences with better attribution and higher visibility, which could reshape how budgets flow into social commerce.
Meta AI launches creator video feed,
Meta is testing a new feed called Vibes, where AI-generated videos from creators are surfaced using its sLoP model. The format suggests Meta is betting big on generative video to keep users engaged. For marketers, it signals that AI-driven creative could soon become a staple of Meta’s ad ecosystem, so adapting testing strategies will be critical.
OpenAI aims to build in-house ad infrastructure
OpenAI is reportedly aiming to build its own ad infrastructure, a clear signal that it wants direct control over monetization rather than relying on partners. For marketers, the prospect of ads integrated directly into ChatGPT or other OpenAI products could open a new high-intent channel, reshaping paid search and programmatic strategy.
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