Reddit has officially made conversation ads available to all advertisers, placing brand messages directly into the heart of user comment threads. These placements are designed to feel native while capturing attention in highly engaged discussions. Marketers looking to reach intent-driven communities now have a new way to tap into authentic dialogue at scale, especially in niches where traditional social targeting falls short.

Google Adds a ‘Web’ Filter to Search

Google has introduced a “Web” filter in its search results, allowing users to see only classic blue links—no videos, images, or shopping cards. This move is a subtle nod to growing frustration with cluttered SERPs and reinforces the importance of traditional SEO fundamentals. For marketers managing organic strategy, this shift means revisiting how well your pages communicate relevance without relying on rich snippets or branded assets.

Nielsen Delivers Cross-Platform Clarity

Nielsen One has officially launched its long-awaited cross-media measurement solution, merging viewership data across linear TV and streaming platforms. By offering a unified lens on reach and frequency, this tool aims to solve one of the industry’s most persistent problems: fragmented audience reporting. Marketers working across OTT and traditional broadcast now have a stronger backbone for planning, optimizing, and proving the impact of mixed-channel video buys.