Reddit launches a new 6-second video ad views goal
Reddit has introduced a 6-second video ad views goal, giving advertisers a sharper metric for short-form engagement. With the social forum climbing to the number two spot of most visited websites in the U.S. this summer, it signals a growing opportunity for measurable video performance and a platform that can no longer be treated as niche. Strategies that integrate Reddit into the media mix will be key to reaching mainstream audiences with content tailored for fast-moving attention spans.
Weekly audio listening continues to grow
Weekly audio listening has increased by 11% over the last decade, rising to over 28 hours per week. For marketers, that’s a clear indicator of the expanding role of audio in consumer attention. Channels like streaming, podcasts, and digital radio deserve stronger consideration in omnichannel strategies to capture audiences where they’re actively engaged.
CMOs prioritize AI adoption
A new report finds that 96% of CMOs are prioritizing AI adoption, yet only 65% of teams are making meaningful investments. The gap between intent and execution is widening, creating opportunity for marketers who operationalize AI faster. Teams that bridge this gap early will set the pace for efficiency and innovation.
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