Spotify introduces direct messages
Spotify has rolled out direct messages, giving users the ability to share audio content and chat within the app. Beyond consumer engagement, it signals another way for Spotify to own more of the conversation layer, which could unlock new inventory for marketers as audio and social continue to converge. Marketers should watch how this expands shareability and sponsored integrations.
LinkedIn doubles down on video ads
LinkedIn is leaning harder into video ads, bringing more publishers and creators into the fold to accelerate growth. As video consumption climbs across platforms, LinkedIn’s pivot reflects the professional network’s push to compete for brand dollars in the attention economy. Marketers now have a fresh opportunity to combine targeting precision with video storytelling.
Amazon reverses its Google Shopping retreat
Amazon has reversed its retreat from Google Shopping by re-entering international markets, while still remaining on the sidelines in the US. This is an important reminder that Amazon could resume US spending at any time, so stay on your toes, and it also gives marketers a crucial window to gain market share while they can.
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