Threads courting podcasters
Threads moving toward podcasters signals Meta’s broader push to own conversation, community, and creator loyalty beyond static feeds. Audio and video creators bring habitual audiences and high time spent, which makes the platform more attractive to advertisers looking for engagement over impressions. For marketers, podcast adjacency inside social platforms tightens the loop between content, community, and performance media.
OpenAI circling Pinterest
Rumors of OpenAI acquiring Pinterest highlight how valuable intent-rich discovery platforms have become in the AI era. Pinterest sits closer to planning and purchase than most social networks, and pairing that data with generative AI would reshape how inspiration turns into action. Marketers should read this as a signal that visual search, product discovery, and AI-powered recommendations are converging fast.
New data showing SMS driving real revenue
Vibes’ 2026 Mobile Consumer Insights Report shows nearly eight in ten consumers have purchased directly from a brand text, with more than half making SMS-driven purchases at least monthly, and brands offering digital wallets for offers + loyalty are seeing a big lift. For marketers, the message is clear: SMS and mobile wallet strategies are no longer experimental add-ons but core revenue drivers that deserve budget, creative rigor, and tighter integration with paid media and CRM efforts.
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