TikTok launches a podcast network with iHeartMedia
TikTok’s new partnership with iHeartMedia creates a podcast network built from TikTok creators and music culture. The move signals a push to extend TikTok influence into audio ecosystems that still command loyal listeners. Marketers can watch for new inventory, cross-platform placements, and culture-driven audio formats that reach younger audiences outside short-form video.
Holiday shoppers plan to tighten spending
US consumers are expected to spend an average of $990 on holiday purchases in 2025, according to new survey data from The Conference Board. Economic caution is showing up in planned cuts to both gifts and discretionary seasonal spending. Marketers must anticipate more value-driven messaging, tighter promotional windows, and sharper competition for wallet share across retail and e-commerce.
Reddit rolls out interactive ads
Reddit introduced a new interactive ad format that lets users engage directly with branded polls, quizzes, and storyline-based actions. Paramount piloted the unit and early to ests point toward stronger time-on-ad and higher recall. Marketers who rely on Reddit for high-intent conversations gain a new way to turn community curiosity into measurable engagement.
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