TikTok Radio Launches with iHeartMedia
TikTok and iHeartMedia are bringing creator culture to traditional audio with the launch of TikTok Radio and a new TikTok Podcast Network. The station blends viral songs, trending creators, and internet culture into a live radio format while podcasts from creators extend their content into long-form audio. Marketers should see the signal here: creator influence is expanding beyond social feeds into audio channels, creating new opportunities for cross-platform partnerships and branded integrations.
Google Maps Rolls Out a Gemini-Powered Feature
Google Maps is introducing a new conversational feature called “Ask Maps,” powered by Gemini. Users can ask questions about destinations, generate travel plans, and receive personalized recommendations directly inside the app. Discovery is becoming conversational and AI-driven, which means marketers need strong local data, reviews, and content that AI can surface when people ask for recommendations.
LinkedIn Updates its Feed Algorithm
LinkedIn has rolled out a new Feed ranking system powered by large language models and advanced GPU infrastructure. The platform says the update improves contextual understanding of posts and adapts faster to users’ evolving interests, while also reducing engagement bait and low-value recycled content. Marketers who share timely insights and genuine expertise should benefit as the algorithm prioritizes relevance and meaningful professional content.
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