The WordPress community is in turmoil as a conflict between leadership and developers unfolds, centering around controversial decisions about the platform’s future. The situation could impact site security, updates, and plugin compatibility for marketers, especially those who rely on WordPress for website management. Staying informed and ensuring backup plans are in place for potential disruptions or shifts within the platform will be crucial as this drama evolves.

NIQ’s Spend-Z Report Insights

Gen Z is on track to become the largest and wealthiest generation in history, according to NIQ’s recent ‘Spend Z’ report. By 2034, Gen Z is projected to contribute more than $9 trillion to global spending, surpassing every other generation. For marketers, it signals a significant opportunity. Gen Z is shaping trends across industries, and with their economic power growing, understanding and catering to the generation’s unique values is critical to long-term growth.

Prime Video New Direct to Cart Feature

Amazon Ads has introduced a feature that allows Prime Video viewers to add items directly to their carts using their TV remotes. The seamless integration between content consumption and shopping offers consumers a new, frictionless experience. Brands can now capitalize on the immediate shopper engagement, driving conversions from the comfort of viewers’ couches.