YouTube Rolls out Pause Ads

YouTube’s new Pause Ads are now available to all advertisers. These ads appear when a user pauses a video, delivering a non-intrusive but visible message. It’s a powerful opportunity to reach viewers in a natural break of content consumption, enhancing brand exposure without disrupting the experience.

Meta Offers New Tools for Marketers For Optimizations

Meta is gearing up for the holiday season with new ad tools for marketers, making it easier to optimize campaigns across platforms. The updates focus on improving reach, creativity, and targeting, ensuring brands can connect effectively with their audiences during the peak shopping period.

Reddit Makes Updates to Its Ad Manager

Reddit also launched a series of updates to its ad manager, adding top ad libraries and enhanced features. These changes will empower advertisers to better track performance and access high-performing ad formats, creating more room for creativity and engagement with niche communities.