YouTube Shorts dominates
YouTube Shorts is pulling in 70 billion daily views — that’s 200 times more than TikTok’s estimated 350 million. With Shorts integrated directly into YouTube’s main platform and pushed aggressively by the algorithm, marketers should be rethinking their short-form video strategies and how platform scale drives brand exposure.
Google tests new keyword experiments
Google is quietly testing new ways to run broad match keyword experiments and A/B tests more effectively. This change could make it easier to assess performance between match types or audience targeting approaches. For advertisers relying on smart bidding and automation, this kind of testing flexibility points to a deeper focus on efficiency over manual control.
B2B buyers avoid sales reps
A new report reveals that 61% of B2B buyers prefer to purchase without ever speaking to a sales rep. Even more concerning for sales teams, 69% of buyers say the information they find online often contradicts what they hear from a company’s reps. For marketers, alignment between digital messaging and sales communication is becoming a non-negotiable part of the buyer journey. For more on the B2B trend, click here.
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