Analytics & Technology
HARNESS THE POWER OF DATA & TECHNOLOGY WITH COLLING MEDIA
In today’s digital-first world, data, automation, and integrations are essential for maximizing marketing performance. Colling Media’s Analytics & Technology Services give you unmatched visibility into your campaigns, helping you track performance, streamline operations, and optimize every customer interaction.
Our expertise spans advanced analytics, automation, cloud solutions, and web development, ensuring your business has the right technology stack for sustainable growth. Whether you need custom reporting, real-time dashboards, CRM integrations, AI-powered insights, or website optimizations, we provide the tools and expertise to turn data into actionable business results.
Why Choose Colling Media for Analytics & Technology?
1. Full-Scale Data & Analytics Expertise
Colling Media helps businesses centralize, analyze, and act on marketing data using the most powerful platforms available:
- BigQuery & Google Cloud Platform – Scalable data warehousing & analytics for real-time business intelligence.
- Funnel.io – Seamless data aggregation from marketing platforms into dashboards and reporting tools.
- Google Looker Studio – Interactive data visualization for performance monitoring.
- Google Analytics 4 (GA4) – Advanced web analytics setup, event tracking, and reporting.
- CallRail – Call tracking & attribution to measure offline conversions effectively.
We integrate these tools with your existing marketing stack to streamline reporting, improve attribution, and ensure data-driven decision-making.
2. Custom Client Reporting & Interactive Data Dashboards
Our custom-built dashboards and reporting solutions consolidate key data from platforms like Google Ads, Meta, CRMs, programmatic platforms, and website analytics into easy-to-use visual reports. With real-time insights and automated updates, you’ll always have a clear view of campaign performance.
3. Automation & AI-Driven Marketing Optimization
We integrate AI-powered tools like Google Gemini and OpenAI ChatGPT into your workflows to enhance decision-making and content generation. Our automation expertise includes:
- Zapier & LeadsBridge – Automating workflows and data transfers between marketing platforms and CRMs.
- Marketing Automation & CRM Integrations – Connecting tools like HubSpot, Salesforce, and Zoho for streamlined lead nurturing and sales processes.
4. Tag Management & Tracking System Implementation
Accurate data collection is the foundation of any successful digital strategy. We implement and manage:
- Google Tag Manager (GTM) – Advanced event tracking and pixel management.
- Conversion Tracking & Attribution – Setting up cross-platform tracking for Facebook, Google Ads, LinkedIn, TikTok, and more.
- Multi-Touch Attribution Modeling – Understanding the full customer journey and optimizing marketing spend.
5. Web Development, Hosting, & Cloud Infrastructure
Your website is a critical touchpoint in your digital strategy. We offer end-to-end web solutions including:
- Website Development & Optimization – Building and refining sites for improved speed, SEO, and conversion rates.
- Web Hosting & Infrastructure – Expertise in WP Engine, WordPress, Shopify, Wix, and all major hosting platforms for secure and high-performance websites.
- API & Data Integrations – Connecting marketing tools, databases, and third-party services for seamless automation.
- Cloud Infrastructure Management – Leveraging Google Cloud Platform for scalable hosting, security, and computing power.
Colling Media’s Analytics & Technology Services Include:
Advanced Data Analytics & Business Intelligence
Real-time tracking, AI-driven insights.
Custom Client Reporting & Interactive Dashboards
Actionable performance insights via Looker Studio.
Tag Management & Conversion Tracking
Google Tag Manager (GTM), Adobe Launch, and cross-channel attribution.
Marketing Automation & CRM Integration
Connecting HubSpot, Salesforce, Zoho, and other platforms to streamline workflows.
Web Development & Hosting Support
Expertise across WP Engine, WordPress, Wix, Shopify, and cloud-based hosting solutions.
AI & Automation Implementation
Google Gemini, OpenAI ChatGPT, Zapier, and LeadsBridge integrations for enhanced marketing efficiency.
Cloud Infrastructure & API Development
Scalable cloud hosting, API integrations, and data pipelines.
Call Tracking & Attribution Modeling
Leveraging CallRail and advanced multi-touch attribution solutions.
Turn Data into Action with Colling Media
Colling Media doesn’t just collect and analyze data—we help you use it to drive growth. Our expert team ensures your analytics, reporting, automation, and cloud infrastructure are fully optimized so you can focus on what really matters: growing your business.
Ready to gain deeper insights, automate workflows, and maximize your marketing impact?
Contact us today to see how Colling Media’s Analytics & Technology Services can help you take control of your data and accelerate results!