PPC supports paths prospects take from the awareness stage to becoming a customer.
Pay-Per-Click (PPC) Management Services
Keyword research and grouping keywords into segments or categories can increase ad relevance and ad ranking making them vital PPC campaign success.
PPC Campaign Settings
Campaign settings are perhaps the most overlooked part of executing PPC campaigns and can be a driving factor on whether your campaigns are effective or not.
Calls-to-Action (CTAs) are important elements of PPC ads because effective CTAs increase Click Through Rates (CTRs) and generate higher conversions or sales.
Unique Selling Points
Unique Selling Points (USPs) are ways to separate your campaigns from competitors and why targeted customers will convert into leads or sales.
Testing small changes or variations in ads helps reveal which variation generates the best CTR leading to an increase in ad conversion rates.
Ad relevance measures how closely related your keyword is to your ads. Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success, so it's important to focus on relevance when creating your campaigns.
Using AD Extensions expands ad information and typically increases an ad's CTRs. Extension formats include call buttons, location information, webpage links, additional text, and more.
Landing pages are a crucial element in any PPC campaign. Effective landing pages should heavily focus on relevance, call-to-actions, and tracking and monitoring.
Reasons Your Business Should Be Using PPC Marketing
- PPC contributes to business goals
- PPC is measurable & trackable
- PPC sets up quickly and can shows results immediately
- PPC gives you control of a wide range of options for reaching potential customers
- PPC works well with other marketing channels
- PPC lets you quickly find new prospects and customers
- PPC provides valuable marketing data
- PPC can reach your target consumer at the right time with the right ad
Partner with an Experienced Pay-Per-Click (PPC) Advertising Agency
Colling Media has forged a reputation as a skilled Pay-Per-Click (PPC) marketing agency. Most of the partners our advertising agency performs PPC management services for fall into one of these categories: (1) new to PPC marketing (2) not enough time to maintain PPC marketing campaigns (3) current marketing team is lacking bandwidth or knowledge for delivering consistently effective PPC marketing campaigns.
Partners rely on Colling Media to stay on top of PPC marketing trends for keeping a competitive edge, to provide a fresh set of eyes and professional perspective to PPC campaigns, to optimize PPC campaigns for faster results, and for reducing the cost of in-house PPC managers.
We provide PPC paid search and PPC marketing services for a variety of industries like education, home services, law, transportation, recruitment, customer service, retail, healthcare, and more. Our experienced PPC specialists have created a system for integrating PPC with SEO and offline marketing activities, keyword research, PPC campaign structures, campaign reporting, landing page optimization, effective ad copy, and keeping within budget allocations.
Colling Media is a Premiere Google Partner for recognition in understanding the Google AdWords platform, fluency with search and display advertising, and success behind PPC campaign management.
If you're looking for an experienced PPC advertising agency with a track record of success to provide campaign strategy, to execute professional and well-maintained PPC campaigns, to provide transparency into every aspect of your PPC campaigns, and do more than just "drive clicks", then Colling Media is the agency you've been looking for.