Pay-Per-Click (PPC) Advertising

PPC Campaign Management & Optimization Services

Pay Per Click (PPC) supports your entire sales funnel from the awareness stage to becoming a customer.

Keyword Research

Keyword research and keyword grouping into segments or categories can increase ad relevance and ad ranking. Keyword Management is vital to any PPC campaign's success.

Campaign Settings

Campaign settings are perhaps the most overlooked part of executing PPC campaigns and can be a driving factor on whether your campaigns are effective or not.


Calls-To-Action (CTAs) important element to PPC ads. Effective CTAs increase Click Through Rates (CTRs) and generate higher conversions or sales.


Unique Selling Points (USPs) are ways to separate your campaigns from competitors and why targeted customers will want to convert into leads or sales.

Split Testing

The principle is to test small changes or variations in your ads and check which variation will generate the best Click Through Rate (CTR).

AD Relevance

Ad Relevance ensures there are no major problems with this keyword's ad relevance when compared to all other keywords across AdWords.

AD Extensions

Ad Extensions include call, location, special offers, and products. Our recommendation will depend strongly on the nature of your business.

Landing Pages

Effective landing pages should an impactful headline, a supportive tagline, a list of benefits, social proof, a clear call to action, a lead capture form, and an appealing image.

Expecting better results from your Pay-Per-Click (PPC) Advertising campaigns?

Partner with an Experienced Pay-Per-Click (PPC) Advertising Agency

Colling Media has forged a reputation as a skilled Pay-Per-Click (PPC) advertising agency. Pay per click advertising offers an innovative and affordable solution for businesses looking to reach a wider audience.

Paid search engine marketing (SEM) is the foundation of all digital marketing plans and plays a significant role in generating desired campaign ROI.

PPC advertising platforms Google & Bing help your business serve targeted advertisements directly to potential customers when they are searching for what your business provides. An experienced PPC marketing agency can also help you re-engage customers for repeat purchases.

Our PPC advertising services include search engine marketing strategies, custom built Google AdWords and Bing Ads paid advertising campaigns. We’ll manage, test, refine and, improve campaigns performance in your pay per click marketing campaigns, also known as PPC or pay per click optimization.

Colling Media is a Google certified partner agency with Google AdWords professionals ready to help take your search engine advertising to the next level.

Connect with a PPC Expert