Programmatic Advertising

REACH YOUR IDEAL AUDIENCE WITH COLLING MEDIA

FEATURED CLIENT

Knight Transportation

With its sister companies and subsidiaries, Knight Transportation operates the largest truckload fleet in North America.

FEATURED CLIENT

Shasta Pools

Starting as a family business in 1966, Shasta Pools is now the #1 Phoenix new pool builder.

FEATURED CLIENT

Mountainside Fitness

Mountainside Fitness has raised nearly $200,000 for Make-A-Wish.

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Maximize your advertising impact with Colling Media’s Programmatic Advertising services, where precision meets performance. As the 77th advertiser with The Trade Desk, Colling Media was an early adopter of using advanced data and automation tools to deliver hyper-targeted campaigns that put your message in front of the right audience at the right time—on the channels they trust most. Whether you’re looking to build brand awareness, drive conversions, or scale your business, our programmatic solutions deliver measurable results with unmatched efficiency.

Why Choose Colling Media for Programmatic Advertising?

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Advanced Targeting Capabilities

Programmatic advertising allows us to go beyond basic demographics. We leverage advanced data layers, such as user behavior, interests, intent, and location, to create ultra-specific audience segments that convert. 

 

At Colling Media, our advanced targeting capabilities are enhanced by partnerships with numerous data providers, enabling us to model multiple conversion touchpoints throughout your digital media campaigns. A comprehensive attribution approach ensures that every interaction is accounted for, allowing us to optimize strategies effectively and maximize your return on investment (ROI).

Omnichannel Reach

From display and video ads to connected TV (CTV), audio streaming, and native ads, we ensure your message reaches your audience across all devices and platforms. Our approach is designed to engage users at multiple touchpoints throughout their journey, creating consistent brand experiences whether they’re browsing on mobile, watching streaming content, or commuting. By strategically combining channels, we reinforce your message, increase recall, and guide users toward action at every stage of the funnel.

Data-Driven Strategies

We combine cutting-edge technology with actionable insights from your campaign data to continuously refine targeting, messaging, and performance. Our data-first approach ensures you achieve the highest return on investment.

Transparency and Reporting

We believe in complete transparency. From ad placements to performance metrics, we provide detailed reports that show exactly where your ads are running and how they’re performing, giving you confidence in every dollar spent.

Real-Time Bidding Expertise

Programmatic success hinges on effective real-time bidding (RTB). Our team expertly navigates the programmatic ecosystem, optimizing bids in real time to secure high-quality placements while maximizing your budget.

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Colling Media’s Programmatic Services Include:

Display Advertising

Reach your audience with visually engaging display ads that boost brand awareness and drive clicks.

Video Advertising

Capture attention with impactful video campaigns across premium platforms, including YouTube and CTV.

Connected TV (CTV) and OTT Ads

Deliver your message on streaming platforms like Hulu, Roku, Netflix, and Amazon Fire, reaching cord-cutters and modern audiences where they consume content.

Audio Advertising

Use programmatic audio ads to connect with listeners on platforms like Spotify, Pandora, and podcast networks, creating an intimate and engaging brand presence.

Dynamic Creative Optimization (DCO)

Deliver personalized ad experiences by dynamically customizing content based on user behavior, preferences, and demographics.

Digital Out Of Home (DOOH) Advertising

Extend your reach to high-traffic, real-world locations with dynamic ads displayed on digital billboards, kiosks, and transit screens, creating impactful brand moments in physical spaces.

Benefits of Colling Media’s Programmatic Solutions

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Precision Targeting

Reach only the audience that matters to your business, reducing waste and increasing efficiency.

Leveraging 1st, 2nd, and 3rd party data

Refined audience segmentation and ensures your campaigns reach the right people at the right time driving more impactful messaging, better engagement, and higher ROI for your brand.

Scalable Campaigns

Our programmatic solutions are designed to grow with your business, expanding reach without sacrificing performance.

Custom Strategies

No cookie-cutter plans here. Every campaign is uniquely crafted to align with your business objectives and KPIs.

Expert Team

Our experienced programmatic specialists stay on top of industry trends and platform innovations to keep your campaigns competitive.

Partnerships with Leading DSPs

As trusted partners with major demand-side platforms (DSPs) like The Trade Desk and Basis, we leverage cutting-edge technology and exclusive features to secure premium ad placements, optimize performance, and deliver superior results for your campaigns.

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See the Colling Media Difference

Programmatic advertising offers unparalleled opportunities to expand your reach and drive growth, and it requires the right expertise to deliver results. With Colling Media’s data-driven approach, advanced technology, and hands-on management, your campaigns will thrive in today’s dynamic digital landscape.

Ready to harness the power of programmatic advertising?

Contact us today for a consultation and learn how Colling Media can transform your advertising strategy with cutting-edge programmatic solutions.

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480.889.8944