Instagram Expands Carousel Features

Instagram is shaking things up by allowing up to 20 slides in Carousels, giving marketers more room for creativity and storytelling. Alongside this, Instagram Analytics now prioritizes ‘Views’ as the main metric, signaling a shift towards measuring content reach over other engagement types. For brands, this means doubling down on content that captures attention right away.

Google and Meta Strike a Secret Deal

In a surprising twist, Google and Meta have reportedly struck a behind-the-scenes deal to target teenagers with ads on YouTube. This collaboration raises ethical questions, especially as younger audiences become more crucial for ad revenue. For marketers, staying informed and balancing ad targeting with ethical considerations will be key in navigating this evolving landscape.

Latest TikTok “What’s Next” Report

TikTok’s latest “What’s Next” report reveals a fascinating consumer behavior called “Bending Communities.” Its communities are evolving into new forms of self-care, where users are discovering products and engaging deeper. With 45% of users continuing exploration after finding something on TikTok, brands have a unique opportunity to tap into these engaged audiences.