Snapchat’s CEO recently introduced Sponsored Snaps, offering brands a fresh way to engage with users via augmented reality. This ad format integrates seamlessly into the Snapchat experience, allowing brands to create immersive, interactive ads. For marketers, this is an opportunity to experiment with AR-driven storytelling, opening new possibilities for audience engagement on a platform with a young, tech-savvy user base.

X TV’s Beta Release

X (formerly Twitter) has launched the beta version of its TV app, bringing platform content to the big screen. As connected TV (CTV) adoption rises, this move signals X’s intent to capture more viewers in a space traditionally dominated by long-form video content. Marketers now have a new avenue for TV ad placements within a social media ecosystem, blending live, short-form content with the growing CTV trend.

IAB’s Latest Annual Outlook

The IAB’s latest annual outlook shows continued ad growth, but the gaming ad industry is experiencing challenges. As formats like AR and CTV gain momentum, marketers may need to reassess their ad spend strategies. The shift away from traditional gaming ads signals that emerging formats are where brands may find the most ROI moving forward.