Prime Video Increasing Ads in 2025

Amazon is increasing the number of ads on Prime Video in 2025, aiming to balance ad-supported content with subscriber experience. This shift signals a growing trend across streaming platforms where advertising opportunities are becoming integral to their revenue models. Marketers should consider how this move impacts their video ad strategy as the battle for viewer attention intensifies.

Facebook’s New ‘Local’ Tab

Facebook’s new ‘Local’ tab offers businesses a hyper-local way to engage with their community, featuring AI integrations and messenger communities to drive interaction. This opens up fresh possibilities for local businesses to tap into neighborhood-level marketing, enhancing personalized outreach and engagement.

YouTube Shorts Format Expansion

YouTube is expanding its Shorts format to a 3-minute limit and introducing new templates to further engage creators. As short-form content becomes more immersive, brands have a new avenue to connect with audiences through bite-sized, engaging video content that boosts visibility and interaction.