Google remains a dominant force in product discovery, especially among older demographics. A recent survey shows 55.9% of Boomers, 42.45% of Millennials, and 41.1% of Gen X rely on Google Search to find products. While younger consumers gravitate toward social platforms like TikTok and Instagram for shopping, Google’s role in search-driven commerce remains strong. Marketers focusing on these age groups should prioritize SEO, Google Ads, and Shopping campaigns to capture high-intent shoppers actively searching for products.

Meta Rolls out Advantage+

Meta is rolling out new Advantage+ features designed to optimize campaign performance. These enhancements leverage machine learning to automate ad placements, targeting, and creative variations, allowing advertisers to maximize reach and efficiency. Marketers should pay close attention to how these updates impact conversion rates and audience engagement, as automation continues to play a larger role in paid social strategies.

Pinterest Stock Soars

Pinterest saw its stock soar by 19% following a strong earnings report, highlighting increased user engagement and advertiser investment. With a growing user base and enhanced shopping capabilities, the platform is proving to be a valuable tool for brands looking to capture consumer intent at the discovery stage. Marketers should consider ramping up Pinterest ad strategies, particularly in e-commerce and lifestyle sectors, to capitalize on this momentum.