Pinterest Audiences Expand to Connected TV
Pinterest is extending its high-intent audience data into CTV through tvScientific, giving advertisers access to planning-based signals on the biggest screen in the house. Early performance data shows a 27% lift in outcomes per $100 spent and a 65% increase in purchases when those signals are applied. For marketers, that means CTV is evolving into a true performance channel where intent data can drive measurable results, not just awareness.
X Upgrades Its Ad Platform
X is rolling out a major overhaul of its ad platform focused on improving usability, optimization, and overall campaign performance. The update signals a clear effort to regain advertiser trust and compete more aggressively for paid social budgets. For marketers, that means it may be worth revisiting X to test whether these improvements translate into more efficient and scalable performance.
Reddit Reports Breakout Q1 Earnings
Reddit delivered a 69% year-over-year revenue increase in Q1, beating expectations and reinforcing momentum across ad-supported platforms. User growth and higher revenue per user point to meaningful progress in monetization and platform maturity. For marketers, that means Reddit is becoming a more credible performance channel with scalable reach and strong intent signals.
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