Posts by Brian Colling

Indirect Response Marketing: Where Direct Response + Branding Intersect

Indirect Response Marketing: Where Direct Response + Branding Intersect

Marketing is deeply rooted in two advertising concepts; Direct Response Marketing and Brand Marketing. Either your company’s marketing budget goes to advertising messages asking for the sale or feeds feel-good product/service messages. Results from branding advertising are hard to measure. Most companies feel more comfortable executing direct response marketing. There is another way to think…

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Google Adds Twitter Authority into Search Results

Google and Twitter revived search engine partnership Recently, Google and Twitter revived a partnership the companies used to have that allowed the search engine to display real-time tweets in its results. The two companies had a similar arrangement several years ago, but the deal lapsed in 2011. As a result, Google search results tended to…

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How to Grow Your Business With Email Marketing

Many business owners understand the importance of capturing emails but what are they doing with it? Email marketing is a very effective form of advertising and it is a very inexpensive medium to be present on. The best part of email marketing is that you’re emailing people who have already expressed interest in your brand.…

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Why You’re Losing Money if Your Website Loads Slowly

Having a high-quality website is important for any company that wants to succeed. Providing detailed information about your company and the services or products you sell is important, as is having site that is responsive and can be easily accessed through a mobile device. While all of that is great, if your website isn’t loading…

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The Basics of Programmatic Media Buying

Programmatic Media Buying is now a big part of buying and selling media. In basic terms, it is the act of buying media like they are products. It is auction based and people buy media based on the amount of viewers they get for it. It is an automated system of buying media for the right price at the right…

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10 Tools For Understanding Website Engagement

10 Tools For Understanding Website Engagement

Every business needs to understand its customer. In today’s day and age, we have the ability to monitor, analyze and optimize our customer’s engagement in a way never before possible. Monitoring our customer engagement on your website can have valuable insights into your business and if harnessed can lead to increased sales and a better…

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