Posts by Brian Colling

Top 7 Keyword Phrases You Should Never Use (Do’s and Don’ts)

Top 7 Keyword Phrases You Should Never Use (Do's and Don'ts)

Marketers know keyword phrases are how search engines understand about your website. And did you know there are specific keyword phrases, which could block your site from being shown? Major search engines essentially blacklist keyword phrases. Your site might show up somewhere, and it may not be in the first few pages of results. What…

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Streaming and Subscription Services Grab Majority of NFL Viewers

Streaming and Subscription Services Grab Majority of NFL Viewers

The Colling Media market research team has conducted a national Snapshot Study to understand and evaluate the evolving adoption of streaming video services. This month’s research focuses on how consumers consumed the National Football League (NFL) during the opening week of the 2019 season. Here are the key findings of the national survey of adults…

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Bing Traffic: What Do You Lose If You Ignore It?

Bing Traffic

Everyone knows Bing has essentially lost the war against Google. Google is leaps and bounds more popular but that doesn’t mean Bing traffic can just be ignored. Like any platform, Bing has its own customer demographics, and you may find Bing traffic has more in common with your products and services than Google does. Bing…

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National Survey Reveals Dramatic Shift from Cable to Streaming Services

– Brian Colling, CEO, and Fred Petrovsky, CMO In its ongoing effort to monitor changing consumer media consumption behavior, the Colling Media market research team has conducted a national Summer 2019 Snapshot Study. The study focuses on cable/satellite TV attrition, video adoption, attitudes toward advertising interruption, and Disney’s new video-on-demand offerings. Here are key findings…

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5 Benefits of a Cross-Channel Advertising Strategy

5 Benefits of a Cross-Channel Advertising Strategy

How many channels is your company currently using to advertise? If you’re only using a single channel for the bulk of your advertising, you could be missing out on some significant benefits. With cross-channel advertising, each channel can feed into the others, creating an exponentially more useful, active, and organic customer base. Here are a few…

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What is Over The Top Advertising and Why Your Business Should Be Using It?

What is Over The Top Advertising and Why Your Business Should Be Using It?

Over the top advertising — no, it’s not advertising that’s just too much. Over the top advertising refers to over the top media, which encompasses streaming media services: Netflix, Hulu, Disney+, and YouTube, to name a few. Over the top media services generate a significant amount of advertising-based revenue, and that presents an excellent opportunity for…

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Indirect Response Marketing: Where Direct Response + Branding Intersect

Indirect Response Marketing: Where Direct Response + Branding Intersect

Marketing is deeply rooted in two advertising concepts; Direct Response Marketing and Brand Marketing. Either your company’s marketing budget goes to advertising messages asking for the sale or feeds feel-good product/service messages. Results from branding advertising are hard to measure. Most companies feel more comfortable executing direct response marketing. There is another way to think…

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Unique Advantages of Radio Advertising

Radio Advertising

The demise of radio has been over exaggerated for decades. Radio remains a strong and productive medium for all advertisers who use it. Here are the unique advantages of radio advertising: Reach Radio advertising is here stay because radio is the leading reach platform: 93% of us listen to AM/FM radio over the airwaves. Radio…

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8 Lead Magnet Ideas for Better Lead Generation

What is a Lead Magnet? A lead magnet is a piece of content that is designed to entice potential customers to fill out a form and give you a lead. The term is a hand-me-down from old cop dramas where detectives would publicly offer a reward to exchange for information on a case. If you want…

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8 Common Mistakes Companies Make Executing PPC Campaigns

Pay Per Click (PPC) Search Engine Marketing (SEM)

Hiring someone to handle your PPC campaign is an expense that may seem hard to justify. Yet running an effective PPC campaign is not as simple as it looks in YouTube tutorials. Marketing Charts estimates a full quarter most PPC budget is wasted due to poor practices. Moz.com indicates companies can make 70 percent more…

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