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Posts by Brian Colling

Content Marketing: Is Your Content Effective?

Content Marketing: Is Your Content Effective?

Content marketing is one of the most important forms of digital marketing today, with an ROI that can grow exponentially if done correctly. Yet it also remains a difficult discipline to master. Virtually any type of content you create for your brand is content marketing, but creating content that is really effective requires a content…

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8 SEO Tips to Drive More Leads in 2020

8 SEO Tips to Drive More Leads in 2020

While search engine optimization (SEO) may be one of the newer marketing disciplines, it’s also one that changes rapidly. It can be difficult to stay up-to-date with the latest trends and changes to Google’s algorithm. However, if your brand wants to stay relevant and visible in today’s busy online marketplace, then it’s essential that you…

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Website Design: Top Mistakes Companies Make

Website Design_ Top Mistakes Companies Make

Everyone knows a bad website design when they see it, but it can be hard to isolate exactly what’s wrong with the design without technical expertise. A website might feel clunky, outdated, or just frustrating to use, but it could be difficult to articulate why. If you want to avoid mistakes and create a web…

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Iowa Survey: Voters Pick Candidate and Advertising Winners Ahead of the Iowa Democratic Caucus

Iowa Survey: Voters Pick Candidate and Advertising Winners Ahead of the Iowa Democratic Caucus

The Colling Media market research team conducted a Snapshot Study in Iowa to understand consumer preferences and attitudes toward presidential candidates and their advertising ahead of the Democratic Iowa Caucus. The survey, conducted December 2-4, canvased 423 adults 18+ throughout Iowa who identifies with the Democratic party. One of the purposes of the study was…

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National Survey: Consumers Tipped to Spend 30% Less This Black Friday Than Last Year

National Survey: Consumers Tipped to Spend 30% Less This Black Friday Than Last Year

The Colling Media market research team conducted a national Snapshot Study to understand probable consumer spending behavior for the upcoming Black Friday and Cyber Monday shopping days. The national survey, which was conducted on November 8th and 9th, surveyed 500 adults from throughout the U.S.  Question and answer options were randomized to control for potential…

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In-House vs. Agency: When Should You Outsource Your Marketing?

In-House vs. Agency: When Should You Outsource Your Marketing?

A company can quickly outgrow its internal marketing capacity. If you find yourself struggling to keep up with marketing campaigns, or just don’t seem to be getting results you expect, you should consider getting outside help. Advertising agencies are able to create complete strategies for your company from the ground up, helping it grow. What…

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National Survey: Consumers Respond to Advertising on Online Dating Services and Apps

National Survey: Consumers Respond to Advertising on Online Dating Services and Apps

The Colling Media market research team conducted a national Snapshot Study to understand consumer attitudes and effectiveness of advertising on online dating services and apps. The national survey, conducted on October 11, surveyed 1,000 adults from throughout the U.S.  Question and answer options were randomized to control potential ordering bias. In order to ensure recency…

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Search Advertising vs. Display Advertising: Which One Wins?

Search Advertising vs. Display Advertising | Colling Media

Are you thinking about investing in paid advertising? It’s a good choice. Paid advertising has a great ROI, especially for businesses just starting out, or businesses launching new products and services. Paid advertising is an investment, and it’s important to figure out which paid strategy will work best for you. When exploring paid advertising options,…

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Google AI: Should You Allow Google to Create Display Ads?

Google AI: Should You Allow Google to Create Display Ads?

AI is doing just about everything today. From controlling your smart thermostat to automatically generating screenplays, AI is being applied to many tasks. Earlier this year, JPMorgan Chase used an AI algorithm for creating headlines people wanted to click. So, why not use Google’s AI to create your display ads for you? Here’s what you…

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Ad Alignment: Should AdWords Ads Match Your Home Page?

Ad Alignment: Should AdWords Ads Match Your Home Page?

Your AdWords Ads bring people in. But it’s your home page makes people convert. How well-aligned do your AdWords Ads need to be with the content on your home page? Do you need to make sure your AdWords Ads match the content on your website? When you don’t have content that aligns, you experience reduced…

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