Posts by Leo Rondeau
Top 10 Rules for Billboard Advertising
According to an Arbitron National In-Car Study, 71% of Americans consciously look at billboard messages while driving, making billboard advertising an effective and reliable marketing choice. The problem is, not all billboards are created equal. Billboard advertising has a completely different set of rules when compared with other mediums. Billboard advertising has to tell a story…
Read MoreEmail Marketers Enjoy a Large Return on Investment
One measure that online marketers are constantly measuring is the return on investment (ROI). Without a doubt, the return on investment is one of the best ways to gauge the effectiveness of a marketing method. Even if a marketing method is generating plenty of sales and conversions, said method may not necessarily be ideal for…
Read MoreSearch Engine Marketing and TV Work Hand-in-Hand
The goal of a well-rounded marketing program is to reach as many consumers as possible using a variety of different marketing methods. In today’s digitally-focused world, many companies have taken television advertising completely off of the table, thinking it “old school” or ineffective. This could be a mistake as TV ads have been shown to…
Read MoreBig Beer Brands Use Digital Marketing During Oktoberfest Season
The beer brands understand the power of digital marketing. They have embarked on campaigns to take advantage of the Oktoberfest season to reach customers. Oktoberfest is a glorious time of year for those who enjoy a good beer. It is one occasion in which imbibing a few lagers in open public is acceptable, if not expected.…
Read MoreEssential KPIs for Digital Marketing Campaign
One of the biggest, consistent challenges any digital marketing campaign has involves proving its worth. And the most conclusive way to do this relies on generating and using objective metrics that can show how resources invested are producing desired market results. Anecdotal statements are great for conversations, but decision-makers often vote with their budget as…
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