Google Brings Marketing Mix Modeling to the Masses Google is rolling out a code-free Scenario Planning interface for its Marketing Mix Model, Meridian, giving non-technical marketers access to advanced cross-channel measurement and forecasting. Teams can use natural language prompts to explore performance and stress test budget scenarios in a privacy-safe environment, as MMM continues to outpace other measurement approaches in investment. For marketers managing paid search, paid social, programmatic, and CTV, easier MMM access means […]
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