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YouTube creators can now tag Amazon products, Instagram is speeding up Reel creation with First Draft, and Google is expanding AI Overviews deeper into Search

by Colling Media - September 02, 2026

YouTube Creators Can Now Tag Amazon Products Amazon has joined the YouTube Shopping Affiliate Program, letting eligible U.S. creators tag Amazon products in Shorts, long-form videos, and livestreams. For marketers, especially retail and e-commerce brands, creator content is becoming a more direct path from discovery to purchase. Brands should increasingly view creators as both an awareness and conversion channel. Instagram is Speeding Up Reel Creation Instagram’s new First Draft feature can automatically trim clips, remove […]

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