Why Amazon Sales No Longer Belong to Amazon Alone For brands selling on Amazon, success isn’t just about optimizing Amazon Ads—it’s about understanding Amazon sales attribution and how external media impacts conversions. Recent data shows that 42% of a brand’s Amazon sales come from non-Amazon media, yet many marketing directors still focus their advertising efforts exclusively within Amazon’s ecosystem. Even more compelling, brands that measure Unified ROAS—which tracks revenue across multiple channels—see 45% higher returns […]
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