Insights

Tubi and TikTok partnership, sports fuels ad-supported TV growth, and Google tests replacing search headlines

by Colling Media - March 25, 2026
Tubi and TikTok Partner on Creator-Led Streaming Shows Tubi is teaming up with TikTok to launch a Creatorverse Incubator, giving creators a pipeline from short-form content into premium, long-form shows, distributed to over 100 million monthly active users. TikTok will help source talent, while Tubi provides production support and distribution, signaling a tighter connection between social platforms and streaming TV. Marketers should see this as a shift in where IP is born and scaled, with […]
Read more
Online Retargeting: A Strategic Guide for Marketing Leaders
Read more
YouTube Shorts dominates, Google tests new keyword experiments, and B2B buyers avoid sales reps
Read more
61% of B2B Buyers Prefer a Rep-Free Experience—Inside the Buying Shift
Read more
Meta brings ads to WhatsApp, ChatGPT reshapes how we speak, and podcasting sees strong U.S. adoption
Read more
Podcast Advertising Strategy for 2025
Read more

Get In Touch

Looking to work for us? Visit our Careers page!

480.889.8944