Insights

Meta is rolling out ads on Threads, TikTok is collecting more precise location data in the U.S., and Google says ads are not coming to Gemini, on this week’s Marketing Minute.

by Colling Media - January 29, 2026
Meta is rolling out ads on Threads Meta has officially rolled out ads on Threads worldwide, introducing new formats as it starts to turn attention into revenue. Early data shows markets like India driving scale, while smaller regions lead on reach, which signals how Meta is thinking about growth versus performance. For marketers, Threads is no longer an experimental channel, and creative testing now matters as much as audience strategy. TikTok is collecting more precise […]
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