Insights

New Google Analytics Feature, X's Super Bowl Performance & Meta Battles Apple Over the App Store

by Colling Media - February 23, 2024
Google Analytics’ crystal ball, Super Bowl bot-gate, and Meta’s Apple-shaped detour, on this week’s Marketing Minute. Google Analytics Introduces Trend Change Direction Google Analytics introduced “Trend Change Detection.” which is a handy new tool that uses AI to identify sudden shifts in your traffic, conversions, and engagement. Marketers who use GA4 should familiarize themselves with […]
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