Advertising Strategies
What You Need to Know About Facebook Ad Manager’s 2020 Changes
Properly utilizing the Facebook platform is wise for every business. After all, there are an estimated 1.59 billion daily users, which represents a vast amount of potential customers. One of the best ways to accomplish this is through Facebook Ads Manager, one of the most effective pay-per-click (PPC) tools available. The ad system, in general,…
Read MoreIn-House vs. Agency: When Should You Outsource Your Marketing?
A company can quickly outgrow its internal marketing capacity. If you find yourself struggling to keep up with marketing campaigns, or just don’t seem to be getting results you expect, you should consider getting outside help. Advertising agencies are able to create complete strategies for your company from the ground up, helping it grow. What…
Read MoreNational Survey: Consumers Respond to Advertising on Online Dating Services and Apps
The Colling Media market research team conducted a national Snapshot Study to understand consumer attitudes and effectiveness of advertising on online dating services and apps. The national survey, conducted on October 11, surveyed 1,000 adults from throughout the U.S. Question and answer options were randomized to control potential ordering bias. In order to ensure recency…
Read MoreSearch Advertising vs. Display Advertising: Which One Wins?
Are you thinking about investing in paid advertising? It’s a good choice. Paid advertising has a great ROI, especially for businesses just starting out, or businesses launching new products and services. Paid advertising is an investment, and it’s important to figure out which paid strategy will work best for you. When exploring paid advertising options,…
Read MoreGoogle AI: Should You Allow Google to Create Display Ads?
AI is doing just about everything today. From controlling your smart thermostat to automatically generating screenplays, AI is being applied to many tasks. Earlier this year, JPMorgan Chase used an AI algorithm for creating headlines people wanted to click. So, why not use Google’s AI to create your display ads for you? Here’s what you…
Read MoreAd Alignment: Should AdWords Ads Match Your Home Page?
Your AdWords Ads bring people in. But it’s your home page makes people convert. How well-aligned do your AdWords Ads need to be with the content on your home page? Do you need to make sure your AdWords Ads match the content on your website? When you don’t have content that aligns, you experience reduced…
Read MoreStreaming and Subscription Services Grab Majority of NFL Viewers
The Colling Media market research team has conducted a national Snapshot Study to understand and evaluate the evolving adoption of streaming video services. This month’s research focuses on how consumers consumed the National Football League (NFL) during the opening week of the 2019 season. Here are the key findings of the national survey of adults…
Read MoreBing Traffic: What Do You Lose If You Ignore It?
Everyone knows Bing has essentially lost the war against Google. Google is leaps and bounds more popular but that doesn’t mean Bing traffic can just be ignored. Like any platform, Bing has its own customer demographics, and you may find Bing traffic has more in common with your products and services than Google does. Bing…
Read MoreHow Branding Unlocks High-Quality Lead Generation
Many businesses sacrifice branding efforts because quarterly revenue targets need more attention. Typically an ongoing battle between sales and marketing is the root cause and moves between the need for more leads or the demand for higher quality leads. Both teams usually point the finger at the other and neither is ever really satisfied with…
Read MoreWhat is Over The Top Advertising and Why Your Business Should Be Using It?
Over the top advertising — no, it’s not advertising that’s just too much. Over the top advertising refers to over the top media, which encompasses streaming media services: Netflix, Hulu, Disney+, and YouTube, to name a few. Over the top media services generate a significant amount of advertising-based revenue, and that presents an excellent opportunity for…
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