Advertising Strategies

Surely you’ve heard of search engine optimization or SEO. It’s been one of the biggest buzzwords out there as the Internet has evolved from a novelty to a commodity, and it’s basically defined as generating organic traffic to a particular website or media source by strategically using keywords to rank higher when said words are…

While search engine optimization (SEO) may be one of the newer marketing disciplines, it’s also one that changes rapidly. It can be difficult to stay up-to-date with the latest trends and changes to Google’s algorithm. However, if your brand wants to stay relevant and visible in today’s busy online marketplace, then it’s essential that you…

The Colling Media market research team conducted a Snapshot Study in Iowa to understand consumer preferences and attitudes toward presidential candidates and their advertising ahead of the Democratic Iowa Caucus. The survey, conducted December 2-4, canvased 423 adults 18+ throughout Iowa who identifies with the Democratic party. One of the purposes of the study was…

Properly utilizing the Facebook platform is wise for every business. After all, there are an estimated 1.59 billion daily users, which represents a vast amount of potential customers. One of the best ways to accomplish this is through Facebook Ads Manager, one of the most effective pay-per-click (PPC) tools available. The ad system, in general,…

A company can quickly outgrow its internal marketing capacity. If you find yourself struggling to keep up with marketing campaigns, or just don’t seem to be getting results you expect, you should consider getting outside help. Advertising agencies are able to create complete strategies for your company from the ground up, helping it grow. What…

The Colling Media market research team conducted a national Snapshot Study to understand consumer attitudes and effectiveness of advertising on online dating services and apps. The national survey, conducted on October 11, surveyed 1,000 adults from throughout the U.S.  Question and answer options were randomized to control potential ordering bias. In order to ensure recency…

Are you thinking about investing in paid advertising? It’s a good choice. Paid advertising has a great ROI, especially for businesses just starting out, or businesses launching new products and services. Paid advertising is an investment, and it’s important to figure out which paid strategy will work best for you. When exploring paid advertising options,…

AI is doing just about everything today. From controlling your smart thermostat to automatically generating screenplays, AI is being applied to many tasks. Earlier this year, JPMorgan Chase used an AI algorithm for creating headlines people wanted to click. So, why not use Google’s AI to create your display ads for you? Here’s what you…

Your AdWords Ads bring people in. But it’s your home page makes people convert. How well-aligned do your AdWords Ads need to be with the content on your home page? Do you need to make sure your AdWords Ads match the content on your website? When you don’t have content that aligns, you experience reduced…

The Colling Media market research team has conducted a national Snapshot Study to understand and evaluate the evolving adoption of streaming video services. This month’s research focuses on how consumers consumed the National Football League (NFL) during the opening week of the 2019 season. Here are the key findings of the national survey of adults…