Advertising Strategies

A successful remarketing campaign integrates these concepts: context, cookie duration, creative and content, in a way that encourages previous visitors to come back and add value to your business. Whether they end up making a purchase or turning into a lead, the less more efficient you are with your budget, the more valuable each returning…

Whether your website is old or new, chances are your primary goal is to boost traffic. While search marketing is certainly a tried and true method for traffic generation, many people have resorted to alternate methods to drive traffic to their website. Some examples of these alternatives include social media websites and guest blogging. However, despite…

One of the biggest, consistent challenges any digital marketing campaign has involves proving its worth. And the most conclusive way to do this relies on generating and using objective metrics that can show how resources invested are producing desired market results. Anecdotal statements are great for conversations, but decision-makers often vote with their budget as…

Just about any project that requires a great deal of collaboration between two or more offices will benefit from using Google Drive. If you’re wondering whether or not Google Drive can help you run your marketing campaigns, the short answer is- absolutely. Why it’s Great Google Drive is similar to its predecessor Dropbox in that…

Everyday businesses use lead generation to create high quality sales leads that turn into revenue. Colleges and educational institutions can use the same methodology to bolster enrollment. In any case, online lead generation should be a major component of any school’s overall enrollment plan. For instance, the school’s website should be one of the most…