Advertising Strategies

What is Over The Top Advertising and Why Your Business Should Be Using It?

What is Over The Top Advertising and Why Your Business Should Be Using It?

Over the top advertising — no, it’s not advertising that’s just too much. Over the top advertising refers to over the top media, which encompasses streaming media services: Netflix, Hulu, Disney+, and YouTube, to name a few. Over the top media services generate a significant amount of advertising-based revenue, and that presents an excellent opportunity for…

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Indirect Response Marketing: Where Direct Response + Branding Intersect

Indirect Response Marketing: Where Direct Response + Branding Intersect

Marketing is deeply rooted in two advertising concepts; Direct Response Marketing and Brand Marketing. Either your company’s marketing budget goes to advertising messages asking for the sale or feeds feel-good product/service messages. Results from branding advertising are hard to measure. Most companies feel more comfortable executing direct response marketing. There is another way to think…

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8 Signs You Need Help From An Advertising Agency

8 Signs You Need Help From An Advertising Agency

Knowing if or when to call on an advertising agency for help with your business isn’t always clear. If you’re wondering what the signs are, here are eight good ones. 1. You’re a One-(Wo)Man Marketing Band We’ve run into an increasing amount of one-(wo)man marketing bands in the last few years. The trend seems to…

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The 4 C’s of Building a Remarketing Campaign

A successful remarketing campaign integrates these concepts: context, cookie duration, creative and content, in a way that encourages previous visitors to come back and add value to your business. Whether they end up making a purchase or turning into a lead, the less more efficient you are with your budget, the more valuable each returning…

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Search Marketing Generates 10x Traffic for Shopping Sites

Whether your website is old or new, chances are your primary goal is to boost traffic. While search marketing is certainly a tried and true method for traffic generation, many people have resorted to alternate methods to drive traffic to their website. Some examples of these alternatives include social media websites and guest blogging. However, despite…

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Big Beer Brands Use Digital Marketing During Oktoberfest Season

Oktoberfest

The beer brands understand the power of digital marketing. They have embarked on campaigns to take advantage of the Oktoberfest season to reach customers. Oktoberfest is a glorious time of year for those who enjoy a good beer. It is one occasion in which imbibing a few lagers in open public is acceptable, if not expected.…

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5 Tools for Analyzing Your Competitors’ Marketing

5 Tools for Analyzing Your Competitors' Marketing

To design a successful online marketing campaign, you need accurate data about your website’s performance and competitors’ marketing efforts. This will help you identify the most effective digital advertising strategies. Services like Email Insights, SEMrush, SpyFu, GinzaMetrics, and Quantcast can deliver this vital information. Each tool provides competitive insights on topics ranging from visitor demographics to…

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Essential KPIs for Digital Marketing Campaign

One of the biggest, consistent challenges any digital marketing campaign has involves proving its worth. And the most conclusive way to do this relies on generating and using objective metrics that can show how resources invested are producing desired market results. Anecdotal statements are great for conversations, but decision-makers often vote with their budget as…

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How Google Drive Can Put Your Marketing Campaign Into Overdrive

Just about any project that requires a great deal of collaboration between two or more offices will benefit from using Google Drive. If you’re wondering whether or not Google Drive can help you run your marketing campaigns, the short answer is- absolutely. Why it’s Great Google Drive is similar to its predecessor Dropbox in that…

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How to Gain Success With College Lead Generation

Everyday businesses use lead generation to create high quality sales leads that turn into revenue. Colleges and educational institutions can use the same methodology to bolster enrollment. In any case, online lead generation should be a major component of any school’s overall enrollment plan. For instance, the school’s website should be one of the most…

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