Insights

Instagram launches Instants, AI disclosure on social media, and retailers doubling down on in-store shopping

by Colling Media - May 21, 2026
Instagram Launches Instants Instagram just launched Instants, a new feature focused on quick, unfiltered photo sharing between friends through disappearing content and DM-based engagement. Instagram is also testing a standalone Instants app, signaling a continued push toward private, casual communication over polished public posting. For marketers, authentic and relationship-driven content is becoming even more important as audiences spend more time in private social experiences. AI Disclosure on Social Media New research found that unlabeled AI-generated […]
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