Netflix Doubles Down on Advertising Netflix is going all in on ads, projecting $3 billion in ad revenue this year while growing its advertiser base more than 70% and surpassing 190 million monthly ad viewers. Programmatic is quickly becoming the backbone, expected to account for over half of non-live ad buying as its in-house ad tech matures. Marketers should see Netflix as a rapidly scaling, data-rich CTV platform where early programmatic adoption can unlock efficient […]
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