Instagram Plus Subscription Testing Meta is testing Instagram Plus, a subscription that unlocks advanced Story features like extended visibility, rewatch analytics, and audience segmentation. Early pricing signals a broader push toward recurring revenue and feature-gated experiences similar to Snapchat+. For marketers, deeper engagement insights and longer Story lifecycles could shift how you measure performance and segment audiences, making it critical to plan for a more fragmented data landscape. Spotify’s New Ad Formats Spotify is rolling […]
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