Insights

OpenAI testing ads inside ChatGPT, display advertising rebounding across digital publishers, and appointment viewing set to dominate 2026 major sports

by Colling Media - January 13, 2026
OpenAI testing ads inside ChatGPT OpenAI is reportedly preparing to test advertising inside ChatGPT, signaling a shift from purely subscription driven AI toward monetized attention. Ads inside conversational interfaces introduce intent rich moments that look closer to search than social. Marketers should start thinking about prompt adjacency, brand safety inside AI outputs, and how paid media performs when the user is already asking for answers. Display advertising rebounding across digital publishers Digital publishers saw an […]
Read more
Ad Effectiveness through Attention Metrics
Read more
Amazon’s Ad Revenue Surges
Read more
Spotify Partners With The Trade Desk
Read more
Outdated AI Marketing Trends to Ditch in 2025
Read more
Colling Media Celebrates 8 Wins at the 2024 AZIMA TIM Awards
Read more

Get In Touch

480.889.8944