Spotify’s New Skip Button Spotify is testing a podcast skip feature that makes it easier for some Premium users to jump past ads, promotions, and filler content, while ads sold directly by Spotify remain protected from the feature. For marketers, the change could put more pressure on direct-sold podcast ads and make platform-controlled inventory more valuable, so podcast strategy may need to account for whether listeners can actually skip the message. Google’s Optional Watermarks from […]
Read more
