Insights

OpenAI testing ads inside ChatGPT, display advertising rebounding across digital publishers, and appointment viewing set to dominate 2026 major sports

by Colling Media - January 13, 2026
OpenAI testing ads inside ChatGPT OpenAI is reportedly preparing to test advertising inside ChatGPT, signaling a shift from purely subscription driven AI toward monetized attention. Ads inside conversational interfaces introduce intent rich moments that look closer to search than social. Marketers should start thinking about prompt adjacency, brand safety inside AI outputs, and how paid media performs when the user is already asking for answers. Display advertising rebounding across digital publishers Digital publishers saw an […]
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Pinterest’s safer social push for Gen Z, the 2025 Creative Impact Report showing ad spend surging 33%, and Google Ads rolls out new text guidelines feature
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Google lets users hide sponsored results, Netflix teams up with Spotify, and Adobe introduces its LLM Optimizer
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Data-Driven Enrollment Marketing: Education CMO Playbook
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New analysis on AI content sources, Google Ads cracks down on poor visuals, and Duolingo enters the ad platform game
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Meta’s new conversational ad targeting, smarter creative rotation frameworks, and fresh insights on audio ad sequencing
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