TikTok Radio Launches with iHeartMedia TikTok and iHeartMedia are bringing creator culture to traditional audio with the launch of TikTok Radio and a new TikTok Podcast Network. The station blends viral songs, trending creators, and internet culture into a live radio format while podcasts from creators extend their content into long-form audio. Marketers should see the signal here: creator influence is expanding beyond social feeds into audio channels, creating new opportunities for cross-platform partnerships and […]
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