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Podcasts Surpass AM/FM, Instagram Launches a New App, and TikTok Acting as a Search Engine

by Colling Media - March 04, 2026

Podcasts Lead AM/FM Radio in Spoken-Word Listening Podcasts have officially surpassed AM/FM radio in spoken-word listening for the first time. Edison Research reports podcasts captured 40% of spoken-word audio time in Q4 2025, edging out radio at 39%. Marketers should rebalance audio investments toward on-demand and host-read formats, where attention is intentional and targeting is sharper. Instagram Launches a Google TV App Instagram has launched a Google TV app centered on Reels, bringing short-form social […]

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