Where Gen Z is Pressing Play Gen Z continues to blur the line between video and audio, with E-MARKETER reporting that 63% of digital audio listeners in Gen Z use YouTube or YouTube Music. Spotify still leads in time spent, but YouTube delivers unmatched reach among younger audiences. For marketers, audio strategies targeting Gen Z should include YouTube alongside streaming platforms to maximize reach and engagement. Google Rolls Out Top Stories in AI Overviews Google […]
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