Challenge

StrataTech, a leading educational institution, was encountering a significant challenge with a high volume of leads that were not converting into student enrollments.

Strategy

Colling Media stepped in to address this issue by implementing a strategic nurturing campaign targeting 82% of StrataTech’s unconverted leads, intentionally leaving 18% as a control group. The approach involved creating highly targeted ads for the 82% group, featuring testimonials from satisfied students and compelling value propositions that highlighted the benefits of enrolling at StrataTech. These ads were designed to resonate with potential students who had previously shown interest but had not yet committed.

Result

The results were impressive. Colling Media’s targeted campaign generated 150 additional enrollments compared to the control group. This was achieved with a media spend of $22,000 (plus minimal additional fees), resulting in a cost of $146 per enrollment or 81.75% lower than the expense of acquiring new leads from StrataTech’s best alternative source.

Conclusion

The StrataTech Education Group strategic nurturing campaign case study demonstrates the effectiveness of re-engaging unconverted leads in the education sector. Serving potential students with tailored messaging, educational institutions can achieve predictable and significantly more cost-effective enrollments.