Advertising Strategies

Influence Millennials to Make Purchases with Digital Marketing

Influence Millennials to Make Purchases with Digital Marketing

Digital marketing is especially effective among Millennials. In fact, a recent study in the Journal of Strategic Marketing calls this generation the “driving force behind online shopping.” That’s great news for retailers, but it doesn’t necessarily identify the balance between marketing to Millennials digitally and actually influencing them to make purchases through your digital marketing. The Journal…

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5 Steps to Hiring an Ad Agency

So you’ve been advertising for a while and you know one thing is for certain… advertising can be tough!  Why do you think the majority of large companies work with ad agencies?  So what are the steps in hiring an ad agency, and how do you know what is the Best Ad Agency for you? …

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