Email Marketing

Calls-to-Action (CTAs): Breaking Email’s Golden Rule

Email Marketing - Colling Media

One aspect of marketing which fascinates me involves what I call “interaction psychology”. How and why someone engages or doesn’t engage with content consumes a lot of my campaign prep work. This mental noodling has lead me to examine how I’m using Calls-to-Action (CTAs) in emails programs. Email’s CTA Golden Rule A long-standing rule of…

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Email Marketers Enjoy a Large Return on Investment

Email Marketing -Colling Media

One measure that online marketers are constantly measuring is the return on investment (ROI). Without a doubt, the return on investment is one of the best ways to gauge the effectiveness of a marketing method. Even if a marketing method is generating plenty of sales and conversions, said method may not necessarily be ideal for…

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Making the Most of Email Marketing Campaigns

Email Marketing

Any business owner will tell you it is getting harder and harder to reach their target audience.  Things used to be simple.  A potential customer could see or hear your advertising message through a television commercial, a newspaper or print advertisement, or a simple radio spot.  Now, through modern technology advances, a business owner never…

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How to Grow Your Business With Email Marketing

Many business owners understand the importance of capturing emails but what are they doing with it? Email marketing is a very effective form of advertising and it is a very inexpensive medium to be present on. The best part of email marketing is that you’re emailing people who have already expressed interest in your brand.…

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