Amazon Prime Day Spending Beats Expectations
Amazon Prime Day generated $26.4 billion in online spending across all U.S. retailers during the four-day shopping event, slightly exceeding Adobe’s forecast and finishing 9.3% ahead of last year. Buy Now, Pay Later usage also continued to grow, accounting for 6.6% of orders. For marketers, strong consumer demand reinforces the value of promotional calendars, competitive offers, and coordinated cross-channel campaigns during major retail events.
YouTube Shorts Adds Static Image Posts
YouTube is expanding Shorts by introducing image posts that can appear directly in the Shorts feed. Creators can add up to 15 seconds of music, text overlays, and carousel-style images, giving brands another way to stay active without producing a video for every post. For marketers, the update creates a faster, lower-effort content format that can increase visibility and keep audiences engaged between video campaigns.
LinkedIn Rolls Out Powerful New Creative Tools
LinkedIn introduced a new suite of AI-powered creative tools designed to help advertisers build, personalize, and test more ad variations with less manual work. New features include Brand Kit, Draft with AI, AI Ad Variants, Flexible Ad Creation, and Ads Personalization, making creative testing easier for lean marketing teams. For marketers, faster creative production means more opportunities to experiment, optimize performance, and improve campaign results without increasing workload.
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