OpenAI’s GPT-5.6 Rollout
OpenAI announced GPT-5.6 with access restrictions requested by the U.S. government before a broader release. AI innovation is moving fast, but regulatory oversight is becoming part of the product launch process. For marketers, stronger AI capabilities paired with new compliance expectations mean balancing innovation with governance as AI becomes more deeply integrated into campaign planning, content creation, and analytics.
LinkedIn’s New Collaborative Posts Feature
LinkedIn is testing a new Collab posts feature that allows multiple creators and company pages to co-author a single post with shared attribution. Brands, executives, partners, and employees will be able to amplify the same message while expanding organic reach across multiple audiences. For marketers, collaborative content could become a powerful way to increase visibility, strengthen partnerships, and improve engagement without additional media spend.
Streaming Maintains a 47.6% Share of TV
Nielsen reports streaming maintained a 47.6% share of total TV viewing in April, with YouTube remaining the largest media distributor at 13.4% of TV watch time. Amazon Prime Video also gained ground through its basketball coverage, while ad-supported platforms like Tubi continued to grow. For marketers, audiences continue shifting toward streaming environments, reinforcing the importance of connected TV and video strategies that reach consumers where they are spending their viewing time.
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