Black Friday’s new shape
Experian’s new retail analysis shows that Black Friday’s one-day shopping dominance is fading fast. Consumers are spreading their spending across a longer season, prioritizing value, resale, and social shopping over single-day deals. Older shoppers are also becoming a more influential digital audience, favoring convenience and sustainability. For marketers, the move away from a single “event” mindset means building flexible, full-funnel campaigns that stay live through the entire holiday cycle.
Cyber Monday’s digital surge
Cyber Monday 2025 online spending is expected to occur on mobile devices, with “Buy Now, Pay Later” transactions dominating, and social media emerging as a key shopping channel for younger consumers. Discounts and free shipping remain the top motivators for customers. Success for marketers depends on a seamless mobile experience, innovative use of AI, and starting campaigns early to stay ahead of demand
Reddit’s record-breaking ad growth
Reddit’s ad revenue climbed 68% year-over-year in Q3, reaching $585 million. The platform’s growth is powered by active communities and strong advertiser adoption. For marketers, Reddit represents a rare combination of authenticity and performance—making it a platform worth testing in 2025 media plans
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