Pinterest’s safer social push for Gen Z
Pinterest is positioning itself as the “safer” social media alternative for Gen Z. The platform has doubled down on AI-driven visual search, private-by-default teen accounts, and shoppable boards. More than half its users now come from Gen Z, who see Pinterest as a positive space to explore and buy intentionally. For marketers, that shift reinforces Pinterest’s appeal as a high-intent environment where emotional safety and brand safety converge.
2025 Creative Impact Report showing ad spend surging 33%
The 2025 Creative Impact Report from Shutterstock reveals global ad spend is up 33% since 2023, but marketing impact has dropped nearly 20%. The data signals that more money doesn’t mean more effectiveness, and creative quality and emotional resonance are driving ROI. For marketers, it’s a reminder to prioritize fewer, better messages and use data-informed creativity to connect deeply, not just frequently.
Google Ads rolls out new text guidelines feature
Google Ads is rolling out its new Text Guidelines feature, giving advertisers campaign-level control over AI-generated ad copy. Marketers can now set tone, compliance, and brand voice parameters to shape AI output without losing automation benefits. For brands scaling AI creative, it’s a key move toward precision and message consistency across campaigns.
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