Google lets users hide sponsored results
Google is giving users the ability to hide sponsored results in Search, a quiet but major change in how ad visibility will work. For performance marketers, this could alter click-through behavior and impression volume overnight. The move underscores a long-term push toward more organic, trust-based search experiences. Smart marketers will start modeling how opt-outs could reshape paid search ROI.
Netflix teams up with Spotify
Netflix and Spotify are teaming up to expand into podcasting, merging streaming video and audio audiences. This partnership aims to give creators and advertisers cross-platform reach, potentially blending visual storytelling with on-the-go listening. For media buyers, it signals a future where CTV and audio campaigns operate as one ecosystem. Brands investing in cross-channel frequency strategies should pay attention.
Adobe introduces its LLM Optimizer
Adobe has rolled out its new LLM Optimizer, designed to help brands increase visibility across generative AI platforms. The tool will enable marketers to better control how their content is interpreted and surfaced by AI models. In a world where AI summaries increasingly gate consumer discovery, understanding how to optimize for LLMs may soon be as critical as SEO.
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