Google Says Third-Party Cookies Will Stay

Google’s recent announcement to retain third-party cookies has sent ripples through the advertising industry. Initially planning to eliminate these cookies, Google’s reversal means advertisers will continue to have access to valuable user data, which is critical for personalized ad targeting. Advertisers should still look out for opportunities to collect and use first-party and CRM data to ensure they have the best data to optimize against in this ever-changing privacy debate.

Reddit Introduces Lead-Gen Ads with Zapier

In a significant move, Reddit has introduced Lead Generation Ads in partnership with Zapier. This new ad format is designed to help businesses capture leads directly on Reddit, streamlining the process of collecting user information and integrating it into CRM systems, signifying Reddit’s growing influence in the social media advertising space and its commitment to providing more robust tools for advertisers.

Spotify Rebrands its Self-Serve Ad Platform

Spotify has rebranded its self-serve ad platform, introducing new features aimed at making it easier for advertisers to create and manage campaigns. The rebranding effort reflects Spotify’s broader strategy to enhance its ad offerings and attract more advertisers to its platform, capitalizing on its large and engaged user base.