A recent survey revealed that 42% of users find Google Search less useful, with younger audiences shifting toward AI-powered tools and social media for discovery. With 76% of respondents stating that a significant portion of Google’s search results feel “sponsored or promoted,” the traditional search experience is facing credibility concerns. As AI-driven search platforms gain traction, marketers need to rethink their SEO and content strategies to remain visible in evolving search ecosystems.

Instagram Reportedly Developing Standalone Reels App

Instagram is reportedly developing a standalone Reels app, aiming to compete directly with TikTok. The new platform would introduce longer three-minute videos and enhanced content recommendations, creating new opportunities for advertisers. With TikTok’s future in the U.S. uncertain, Instagram is positioning itself to capture more of the short-form video audience. Brands investing in video content should watch this shift closely as the landscape of social media advertising continues to evolve.

Study Finds Consumers Prefer Contextually Relevant Ads

A new study found that 94% of consumers prefer ads that are contextually relevant rather than targeting based on personal data. With growing privacy concerns and declining trust in identity-based targeting, brands are turning to contextual advertising solutions that align messaging with the content consumers are actively engaging with. Marketers leveraging contextual strategies can expect stronger engagement, better ad recall, and a more privacy-compliant approach to digital advertising.