Google won’t ditch third-party cookies after all

Google surprised marketers by walking back its plan to remove third-party cookies from Chrome, citing technical and competitive concerns. For marketers, this move extends the window to continue leveraging cookie-based targeting strategies while preparing privacy-first alternatives before regulations inevitably tighten.

Meta expands ads on Threads globally

Meta’s Threads platform is rolling out global ad placements faster than expected, though advertisers are cautiously stepping into the waters with pilot campaigns. For marketers, this signals an emerging opportunity to engage audiences early on a new platform, but also emphasizes the importance of careful performance tracking during the initial phase.

Consumers are rapidly trusting AI tools to find brand information

A new study finds that 45% of consumers are now using and trusting AI tools to discover brand information, highlighting a shift in how purchase decisions are influenced. For marketers, this underscores the need to ensure brand visibility inside AI-driven discovery environments, from search assistants to recommendation engines, as consumer trust moves increasingly toward AI-powered platforms.