Instagram posts are starting to appear in Google Search results
Instagram posts are starting to appear in Google Search results, thanks to a new content indexing deal between Meta and Google. This means publicly viewable Reels, profiles, and images may soon be searchable outside the app itself. For marketers, discoverability is no longer limited to the Instagram feed—organic reach could now extend to users actively searching in Google, opening new paths for content visibility and engagement.
Google’s Keyword Planner has added localized forecasting
Google’s Keyword Planner has added localized forecasting, giving marketers more precise insights at the city and regional level. Planning ad campaigns in Phoenix or Atlanta? You can now estimate search demand and budget by market, not just nationally. For performance marketers looking to stretch their media dollars, these granular projections can fuel sharper campaign targeting and better ROI forecasting.
U.S. digital ad spending is expected to rise to $298 billion in 2025
According to eMarketer, U.S. digital ad spending is expected to rise to $298 billion in 2025, with retail accounting for over 25% of that total. That makes retail the dominant vertical by a wide margin, driven largely by ecommerce and retail media network growth. For those in higher ed, home services, or employment recruiting, understanding where the money’s flowing offers a chance to adapt media strategies and stay competitive in a crowded digital landscape.
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