LinkedIn tops B2B influence rankings
LinkedIn has been named the number one platform for influencing B2B decision-makers, according to new research from CMB on behalf of LinkedIn. With 98% of Fortune 500 CEOs using LinkedIn as their primary or only social media platform, the takeaway for marketers is clear — if your brand is aiming to reach senior leadership or high-value business buyers, LinkedIn should be a central pillar in your strategy.
Google defends AI in Search
Google says AI features in Search are leading to more queries and higher-quality clicks, countering fears that AI summaries might hurt website traffic. For marketers, it reinforces the importance of preparing content for AI-powered search results, where visibility could mean capturing a more engaged audience ready to take action.
Meta improves e-commerce efficiency
Meta has expanded its Advantage+ Shopping Campaigns with predictive budget allocation across creative variations in real time. For e-commerce advertisers, it could translate into smarter spend distribution, with campaigns automatically shifting resources toward the ads most likely to drive conversions — a potential game-changer during competitive sales periods.
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