Netflix Announces Partnership with The Trade Desk

Netflix has announced a partnership with The Trade Desk to enhance its advertising technology capabilities and aims to improve ad targeting, measurement, and performance for Netflix’s ad-supported tier. The partnership will leverage The Trade Desk’s expertise in programmatic advertising to deliver more precise and effective ads to Netflix viewers for marketers looking to increase ad reach and effectiveness.

Meta Boasts Ad Revenue Increase in Q2

Meta’s ad revenue in Q2 increased, thanks to AI advancements, underscoring the power of AI in driving ad performance. Facebook’s Daily active people was 3.27 billion on average for June 2024, an increase of 7% year-over-year. So, marketers should discount the ability to reach audiences on the legacy platform.

Google Introduces new Gen AI Tools for Pmax

Google has introduced new reporting and generative AI tools to Performance Max, enhancing its capabilities for marketers. These tools allow marketers to optimize creative assets with precision, ensure brand safety, and streamline workflow, ultimately driving better performance and maximizing ROI in ad campaigns.