U.S Consumers Expect Brands to Get Political

US consumers increasingly expect brands to take political stands, according to the latest Edelman Trust Barometer survey. However, this expectation puts brands in a difficult position as taking any stance risks alienating parts of their audience. Marketers must carefully balance these expectations to navigate the political landscape without causing backlash.

X Begins Tests On a Downvote Button

X, formerly known as Twitter, is testing a downvote button. Unlike Reddit, X’s version of the feature is intended to enhance content quality without creating a negative user experience. The introduction of this feature could change how users interact with and perceive content on the platform.

Threads Hits New Active User Milestone

Threads, the social media app by Meta, has reached a significant milestone of 175 million monthly active users on its first anniversary. Despite this achievement, some critics still label the app as a failure. The debate continues around its long-term viability and user engagement strategies.